The Ideal of Value
On page 278 Ulmer says "Agamben set a test for the egents to separate the body in its linguistic nature from the pornography and commodification that dominate the bourgeois body. In terms of practical consulting this test suggest that the EmerAgency approach policy issues at the level of values that circulate in the culture determining the way the policy makers focalize an issue. One way to approach this call for a paradigm shift in values and identity is to take up the question of the happiness promised through the whatever of the image.
Advertisements appeal to us by presenting emblems of well-being, security, and satisfaction". This introduction to the text sets up the reader for the theme that Ulmer tries to get across.
The Gift of Aporia
On page 299 of Internet invention Ulmer expalains the gift of aporia by saying that "In the emblem we have a magi tool, but have not really attempted to apply it to a policy consultation. An egent is a witness, participating through the connectionist network of the internet in the virtual corporate gaze of a fifth estate".
He continues on page 301 to say that "The aporia in narrative structure maps and sympotomizes the political unconscious a contradiction in the cultural resources of the community. The aporia is not necessarily a bad or negative condition, but a “promise” of an alternative logic.
There is more to say about giving and receiving the gift of the magic tool. no one may reiceve it in the abstract, through an explanation. It happens as an event of recognition, as an experience of tuning. It is uncanny, a surprise, a secret that should or could have remained hidden but now comes to light. The norm, the natural standpoint, dictates a certain way of doing things, a certain attitude, behavior preferences, with which it seems best to conform. What if we enter a time of emergence, a time when human resource is needed? The purpose of the wide site is to prepare the place in which the magic tool may be found as a gift."
Wednesday, April 21, 2010
Tuesday, April 13, 2010
4/13/2010
The Second Threshold
On page 246 of Internet Invention, Gregory Ulmer says "In terms of the narrative path guiding our quest for the wide image, a great deal happens at this stage of the project. The raw material of the mystory provides the makings of the magic tool that is the immediate “object of the search”. Once we put the mystory into a form, to make it legible and transportable, we will be in a position to consult for the EmerAgency".
Advertising Emblems
The emblem is and crucial part of the Mystory, on page 248 Ulmer says that "The emblem is a mixed form comprising a motto a picture, and an epigram.
The motto introduces the emblem and usually indicates the theme, which is embodied symbolically in the picture that depicts one or more objects, persons, or events. Beneath the picture is printed an epigram or short prose statement that interprets the picture and elucidates the theme".
The Readymade
"The emblem form stripped of both its theological and commercial anagogies is practiced as pure language in the vanguard arts in a way that reveals and codifies its formal properties". Ulmer says on page 251 that the emblem can be boiled down to its basic essence.
On page 246 of Internet Invention, Gregory Ulmer says "In terms of the narrative path guiding our quest for the wide image, a great deal happens at this stage of the project. The raw material of the mystory provides the makings of the magic tool that is the immediate “object of the search”. Once we put the mystory into a form, to make it legible and transportable, we will be in a position to consult for the EmerAgency".
Advertising Emblems
The emblem is and crucial part of the Mystory, on page 248 Ulmer says that "The emblem is a mixed form comprising a motto a picture, and an epigram.
The motto introduces the emblem and usually indicates the theme, which is embodied symbolically in the picture that depicts one or more objects, persons, or events. Beneath the picture is printed an epigram or short prose statement that interprets the picture and elucidates the theme".
The Readymade
"The emblem form stripped of both its theological and commercial anagogies is practiced as pure language in the vanguard arts in a way that reveals and codifies its formal properties". Ulmer says on page 251 that the emblem can be boiled down to its basic essence.
Tuesday, April 6, 2010
The Bar (Street)
Ulmer wants us here to look at how we percieve the places around us that we frequently visit, on page 210 "Here we turn our attention to the scene and away from the encounter of donor and hero. The forward progress of narrative development is arrested in this chapter. In turning the focus of our allegory away from the plot line to the atmosphere or mood of the setting we are locating the place of transformation, of transition from literary to electracy. Here Ulmer wants us to not only see the Hero and the Donor, but to recognize the tool that is used. He tries to make us understand that it is as important to understand what the details of the tool are as how to use it. "
The Modernist Brothel
On page 215 Ulmer looks at some other locations that have an impact on different people "One sign of the significance of the bar in our civilization is the prestige and attraction it holds for American youth. The bar is an allegorical place. The value of the bar is its ability to disrupt the body and senses. This is one place where a “rite of passage” is known to occur".
Song
The power of song can be an interesting concept, as we see with Ulmer's views on page 219 "We are building a series, performing the narrative transformation from literacy to electracy. Our narrative quest for the wide image is suspended at the station of the donor – the bar – in which the donor tests the hero and gives the gift of the magic tool. The bar setting often includes a band playing music that helps to set the atmosphere of the scene. We are in transition now from the general environment of the bar continuing the displacement away from the plot to the setting and now within the setting the music played in the bar".
Ulmer wants us here to look at how we percieve the places around us that we frequently visit, on page 210 "Here we turn our attention to the scene and away from the encounter of donor and hero. The forward progress of narrative development is arrested in this chapter. In turning the focus of our allegory away from the plot line to the atmosphere or mood of the setting we are locating the place of transformation, of transition from literary to electracy. Here Ulmer wants us to not only see the Hero and the Donor, but to recognize the tool that is used. He tries to make us understand that it is as important to understand what the details of the tool are as how to use it. "
The Modernist Brothel
On page 215 Ulmer looks at some other locations that have an impact on different people "One sign of the significance of the bar in our civilization is the prestige and attraction it holds for American youth. The bar is an allegorical place. The value of the bar is its ability to disrupt the body and senses. This is one place where a “rite of passage” is known to occur".
Song
The power of song can be an interesting concept, as we see with Ulmer's views on page 219 "We are building a series, performing the narrative transformation from literacy to electracy. Our narrative quest for the wide image is suspended at the station of the donor – the bar – in which the donor tests the hero and gives the gift of the magic tool. The bar setting often includes a band playing music that helps to set the atmosphere of the scene. We are in transition now from the general environment of the bar continuing the displacement away from the plot to the setting and now within the setting the music played in the bar".
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