4/20/2010

The Ideal of Value
On page 278 Ulmer says "Agamben set a test for the egents to separate the body in its linguistic nature from the pornography and commodification that dominate the bourgeois body. In terms of practical consulting this test suggest that the EmerAgency approach policy issues at the level of values that circulate in the culture determining the way the policy makers focalize an issue. One way to approach this call for a paradigm shift in values and identity is to take up the question of the happiness promised through the whatever of the image.
Advertisements appeal to us by presenting emblems of well-being, security, and satisfaction". This introduction to the text sets up the reader for the theme that Ulmer tries to get across.
The Gift of Aporia
On page 299 of Internet invention Ulmer expalains the gift of aporia by saying that "In the emblem we have a magi tool, but have not really attempted to apply it to a policy consultation. An egent is a witness, participating through the connectionist network of the internet in the virtual corporate gaze of a fifth estate".
He continues on page 301 to say that "The aporia in narrative structure maps and sympotomizes the political unconscious a contradiction in the cultural resources of the community. The aporia is not necessarily a bad or negative condition, but a “promise” of an alternative logic.
There is more to say about giving and receiving the gift of the magic tool. no one may reiceve it in the abstract, through an explanation. It happens as an event of recognition, as an experience of tuning. It is uncanny, a surprise, a secret that should or could have remained hidden but now comes to light. The norm, the natural standpoint, dictates a certain way of doing things, a certain attitude, behavior preferences, with which it seems best to conform. What if we enter a time of emergence, a time when human resource is needed? The purpose of the wide site is to prepare the place in which the magic tool may be found as a gift."